Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention
The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has increasingly shifted from the consultation room to online platforms. Recent statistics indicate that 68% of patients prefer healthcare providers who offer educational content online, and more than 50% of Gen Z and Millennial patients actively seek health information through social media platforms such as Instagram and TikTok.1
This article will guide aesthetic practitioners into embracing a humanised, educational approach to social media to cultivate trust, improve patient experiences and drive retention.
Redefining the patient journey
The rise of social media has redefined how aesthetic businesses attract, engage and retain patients. For clinic owners, these platforms have become powerful tools not just for visibility, but for…
