Clinics

Harnessing Instagram for Clinic Success

Consulting and marketing specialist Rachel Riley provides guidance for standing out on Instagram In today’s competitive aesthetics market, a strong social media presence is essential for both new and established businesses. Among popular platforms such as TikTok, Facebook and Twitter, …

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Sales Recruitment and Retention

Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention Effective sales teams are the lifeblood of successful clinics, manufacturers and distributors. As a clinic, it’s easy to forget that …

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The Role of an LPA

Biomedical engineer and laser protection advisor (LPA) Rob Knowles explains why you need an LPA and how to make an appropriate selection A large and growing number of clinics in the UK now work with high power lasersor intense pulsed …

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