Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention
Effective sales teams are the lifeblood of successful clinics, manufacturers and distributors. As a clinic, it’s easy to forget that all customer-facing staff are, essentially, sales people and need to have the requisite skillsets. Whether ‘selling’ an idea, a product or even the availability of an appointment – sales professionals, front-of-house staff or reception staff are the face of your organisation and are criticalto your business success. However, many employers struggle not just to recruit the rightindividuals, but to retain those individuals and create high-functioning teams. Recruitment can be an expensive task, and failure to attract and retain quality candidates has a significant impact on sales and company growth. In this article, we…
