From buttock implants and overfilled lips to cupping therapy and unusual eyebrow shapes, fads are common and popular in the cosmetic and aesthetic field. These days, it is usually social media that fuels trends and they can quickly go viral, with millions of people taking part. By now you have probably heard about the latest craze that took over social media in January – the ‘10 Year Challenge’. This movement is similar to other viral social media challenges, such as the ‘Cinnamon Challenge’, the ‘Ice Bucket Challenge’ and more relatable to the current viral movement, the ‘No Makeup Selfie’. The difference is that the 10 Year Challenge draws a clear, and direct comparison to one’s image, and more specifically, how well they have aged.
It involves individuals posting a then-and-now comparison image of themselves in 2009 vs. 2019 on Instagram, Facebook and less commonly Twitter, using the hashtag #10YearChallenge. It is also going…
