Competing in an already competitive marketplace is not always straightforward, and appeasing a search engine’s constant algorithm updates can mean rethinking your digital marketing strategy. Because search engine giants like Google set the play by addressing how and why they’re going to rank websites in their search results, it’s very important that we cater our content to what they’re asking of us.
Since 2011, Google has continued to update its algorithms to favour what it deems to be ‘quality content’, which is content that resonates most with the person doing the searching and is not reliant on keywords.1 In this article, we are going to explain how you can change your website content so that you may be featured higher in the search engine results, encouraging increased clicks and enquiries.
Google has defined what it deems to be ‘quality content’ as pages made for human users, not for search engines, with relevant information to the search query rather than insider tricks into improving…
