Radio may not be the first platform that springs to mind when you think of advertising your business, especially in an age where social media seems to reign supreme allowing you to showcase your company with little or no cost. In this fastpaced world, radio can seem old-school and, potentially, expensive as a promotional tool. However, there are several very valid reasons why you shouldn’t write off marketing through radio. This article will explore the marketing concepts and key considerations when deliberating the opportunities that radio marketing can offer.
Let’s first look at ‘the rule of seven’. This is a marketing principle that tells us that prospects must come across your offering a minimum of seven times before they even notice your brand and maybe take action.1 This is a concept which has been around for decades and is based on the human brain’s reticular activating system…
