A picture is worth a thousand words – so the adage goes – and in a highly visual industry like aesthetics, patient imagery is an extremely valuable tool to showcase clinical expertise, grow your reputation and underpin both educational and clinic marketing initiatives. However, I have found that despite the growing industry knowledge of the importance of good imagery, I am still regularly seeing low quality pictures shared by clinics. In this article, I will outline my best practice tips for creating powerful patient imagery for the purpose of clinic case studies, and how to maximise these within your clinic PR and marketing.
The usage of imagery – particularly patient before and afters and case studies – can support a variety of clinic activities including clinical research, marketing materials, educational or training materials and PR/social media assets. However, they can also be used…
