In current non-surgical aesthetic practice, we are seeing a steady increase in the number of male patients presenting for aesthetic rejuvenation treatments. The number of men in the United States seeking botulinum toxin injections increased by 268% between 2000 and 2011.1 There has been a range of suggested explanations for this rise, including a growing desire for men to appear more youthful and, therefore, competitive in the workplace, as well as an increasing social acceptability for such procedures.2
Whilst the trend is ongoing, the majority of patients in aesthetic practice are still female.1 This means that busy practitioners who frequently see large numbers of aesthetic patients become very familiar with the female aesthetic, whilst remaining less familiar with the male aesthetic. Unfortunately this shift in skill to the female side means that male patients can receive…
