With a booming UK aesthetics market, and an industry coming out of lockdown, there has never been a more exciting time for practitioners to create and grow a thriving brand presence. However, this highly competitive specialty brings the inevitable challenge of standing out from the crowd and being heard above the ‘noise’. PR and advertising are two key tools in your marketing arsenal, but how and when should you use them? In this article, I will outline what differentiates these two methods and provide insights as to how they can be delivered effectively, helping you grow brand awareness, secure and maintain revenue, and connect effectively with new and existing customers.
The main difference between advertising and PR is that in the former, you have complete control over the brand messages, tone, and how or when content appears. Adverting is a paid channel – so you spend the money to…
