The interest in male aesthetic treatments is on the rise, with almost two million men in Britain now considering getting a cosmetic treatment.1
While this seems positive, recent statistics produced by digital consultation platform Étre Vous have indicated that almost half of the 600 men surveyed feel uncomfortable visiting an aesthetic clinic for advice, and over 60% of men prefer to speak to doctors online about aesthetic treatments to avoid having to go into a clinic.2 These results suggest that it’s not the treatments themselves which men are afraid of, but rather the clinic environment.
Aesthetic practitioners Dr Tahera Bhojani-Lynch and Dr Armand Abraham believe that clinics need to adapt their marketing and treatment styles to make aesthetics more inclusive of all genders.
Dr Abraham believes that the problem lies in society viewing aesthetic treatments as stereotypically feminine, stating, “It’s a deeper problem than we think – it’s to do with masculinity in society…
