According to a 2022 survey report with 3,500 participants, ‘multi-ethnic consumers’ spend £230 million on health and beauty products – 25% more than any other consumer.¹
The same report reveals that despite these figures, nearly four in 10 black female shoppers state it’s not easy to find cosmetics and skincare suitable for their skin type.1 These statistics are compounded by another survey conducted in 2020 that revealed 92% of black women said it was a challenge to find a skincare professional who could meet their needs and that 90% of respondents said the experience and knowledge of treating skin of colour (SOC) was the primary reason they chose a particular clinician.2
This data goes some way in highlighting the necessity and importance of robust and effective skincare science education when conducting skin consultations for patients with SOC, defined specifically as skin types IV to…
