As human beings, our brains are conditioned to spot those things that stand out in a crowd; it is an important survival instinct we all share. But while our days as predator-or-prey are long behind us, we’ve continued developing this knack for noticing outliers and have even learnt how to use others’ skills of perception to our advantage. Survival on the modern savannah – our global economy – is predicated upon a business’s ability to stand out amongst the competition. This market force holds especially true in the world of aesthetics, where the difference between thriving enterprise and withering on the vine often comes down to distinguishing yourself from the competition.
But for many of us with medical backgrounds, the practice of standing out goes against the grain in which we were trained, and for good reason: the standardisation of our training is meant to ensure replicable quality…
