Have you ever bought a sofa or made a dinner reservation at a London hotspot on the recommendation of someone you follow on social media? If that’s the case then like many, you have been subject to influencer marketing.
Influencer marketing is a type of marketing strategy which involves a brand collaborating with an online influencer to market a product or service. These influencers are considered experts by the public within their niche and have a dedicated following. But is it appropriate for us to be giving away injectable treatments in exchange for coverage?
Use of social media has grown exponentially and is a major source for news, information and advertising. On average people spend almost three hours every day on social media1 and with medical aesthetics being a visual business, it’s no surprise platforms such as Instagram and Facebook are seen to provide a massive reach to…
