The aesthetics industry has been rapidly growing for several decades now, and during that time we have seen many trends come and go.
We have experienced the impact of social media and filtered images, the dramatic changes resulting from a global pandemic and the rise of body treatments offering a new frontier to the modern aesthetic practitioner. Aesthetics has embraced and manoeuvred through these trends year on year. Founder of Facebook Mark Zuckerberg would have us believe that the metaverse is the next significant trend that will cause seismic changes to every industry including aesthetics. Many large retail companies are already rushing to buy virtual real-estate in the metaverse to get ahead of the competition.1,2 Whether we buy into this idea or not, the technologies associated with a metaverse (such as virtual reality) will undoubtedly open new and exciting opportunities in…
