When you think of team members who are indispensable to your clinic, I’m sure you rightly start with yourself and your qualified doctor, nurse, or dental injectors and practitioners (if they’re not one and the same). If you have a therapist, you probably consider them next. So, my question to you is: at any point, do your front of house staff cross your mind?
I know many clinic owners for whom front of house staff are like a revolving door, changing every few months, and are never truly considered part of the ‘inner circle’ of the team, leading to a high turnover. In fact, according to an Allied Workforce Mobility Survey as many as 25% of new employees leave their company within their first year of employment,1 and according to O.C. Tanner’s Global Culture Report, the most cited reason for leaving a job is a lack of appreciation from their current employer.2
I firmly advise against viewing reception staff in this way, as valuing and investing in these team members can be of huge benefit for your business as a whole. In fact, according to LinkedIn’s 2019…
