The Official Launch of Beauty Uncovered LIVE

By Holly Carver / 20 Jun 2022

Aesthetics reflects on the launch of the first consumer event of its kind dedicated to the aesthetics specialty

Fuelling passion in aesthetics and cosmetic surgery, Beauty Uncovered LIVE set up a residency at the Business Design Centre in the heart of Islington, London, on May 7-8. With Headline Sponsor HydraFacial and more than 2,200 attendees, 40 brands, and 70 speakers, the show provided a unique opportunity for the public to come and discover the latest aesthetic treatments, try the hottest new products and learn from industry experts.

Throughout the weekend the event featured live demonstrations, consultations from some of the industry’s top aesthetic practitioners, and real-life patients sharing their first hand experiences.

With three stages dedicated to educational content including myth busters, latest trends and asking the experts, there were tonnes of chances for the public to become immersed in the world of medical aesthetics.

Some of the show highlights included celebrity journalist Suzanne Baum interviewing supermodel Caprice about beauty and empowerment, whilst Love Islander and our latest Beauty Uncovered cover star Sharon Gaffka opened up about her treatment experiences, as well as the effects social media can have on Eurocentric beauty standards.

Non-surgical facelifts with Dr Nina Bal were discussed alongside patient transformations with star of 10 Years Younger in 10 Days Dr Tapan Patel, and the show’s host Cherry Healey. Plus, there was plenty of pampering including HydraFacials, complimentary skin health drinks at the Skinade bar, body contouring, hair and makeup – all while being treated with some LIVE entertainment!

Shining a positive light on the industry

The world of medical aesthetics is going from strength to strength. No longer seen as an industry dominated by underhand techniques and hidden dangers, medical aesthetics has quickly risen to be one of the most exciting areas in medicine. Beauty Uncovered LIVE was a day dedicated to dispelling myths to give the public a better idea of the wonderful reality behind aesthetic medicine.

Enhancing education

Beauty Uncovered LIVE was packed with educational talks from brands including dermal filler and skincare provider Teoxane and pharmaceutical company Galderma, which featured Restylane fillers and Cetaphil skincare. Both companies offered free consultations with qualified healthcare professionals. Dermal filler company Neauvia had live injectable demonstrations for visitors to watch in the sanitised treatment room. The Ask the Experts stage was the ideal for visitors to ask their burning questions to industry specialists, hosted by The Beauty Angels, Linda Lusardi and Debbie Arnold. Tatler health and beauty editor-at-large Francesca Ogiermann-White held a panel discussion with expert practitioners at the Beauty Uncovered Arena.

The ultimate VIP Experience

The Beauty Uncovered LIVE VIP experience, sponsored by skincare brand AlumierMD, provided an exclusive opportunity for visitors to mingle with expert speakers and celebs, get their hands on the latest skincare launches, enjoy refreshments in a stunning location whilst listening to a DJ play tracks from their favourite artists.

Guests also made the most of the flower wall to capture all photo opportunities, whilst the glam squad offered hair and makeup slots for VIPs to make them look their best.

On exhibitor stands, there were lots of free offerings including a skin analysis with PCA Skin, muscle stimulation with Belle Health, HydraFacials, demonstrations of products with Dermalogica and LED light therapy with Celluma.

Positive feedback from the industry

The event received glowing feedback from the industry, with Neauvia country manager Simon Poustie commenting, “Beauty Uncovered LIVE has been brilliant. It’s been so busy and there’s a good mix of visitors. This is the first consumer show we have done and it gave us a great opportunity to reach new people!”

Georgina Howells, engagement manager at AlumierMD, also enjoyed the event, commenting, “Connecting the consumer to the aesthetics market for the first time was so innovative! We got a great brand awareness reception, and it’s amazing for consumers to feel and try our products – we are so happy!”

SAVE THE DATE

Put May 6-7, 2023, into your diaries so you and your patients can come along to Beauty Uncovered LIVE! The event might only be once a year but our patient education and support takes place every quarter. Scan the QR code to get copies of Beauty Uncovered magazine for your clinic to distribute to your patients. Trade Password: 4429

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