There is no denying that eyebrows are a big business in both the beauty and aesthetics specialty. Eyebrows have the power to define important features,1 express one’s emotions and play a role in facial recognition.1 I also believe they can have the power to provide a more youthful aesthetic to the face. Understanding how to properly design and shape a brow to suit a patient is the cornerstone of permanent makeup and equally important for aesthetic practitioners carrying out facial filler and botulinum toxin treatments.
Thanks to the likes of actress Brooke Shields and model Cara Delevingne – both of whom wear a fuller, bushier eyebrow – the beauty and cosmetic industry has swiftly turned its back on the minimal brow, popular in the 90s and early 2000s. This is clearly reflected in the growth of the UK brow market in relation to buying products to make brows appear fuller as well as…
