Sales and selling are the lifeblood of any successful business, however many of us view selling as unethical, unnecessary or in some way dishonest, especially as we work in medical aesthetics. Author Daniel Pink conducted a survey where he asked people to state the first word that came to mind when they heard the word ‘sales’ or ‘selling’. 80% of those words had negative connotations.1 That’s why so many people resist selling to others – perhaps you or your team believe patients will recoil in horror and run away if sold to, or maybe you feel awkward about how to approach selling without damaging the relationship of trust you developed with your patients? This negative mindset directly affects your ability to provide a more comprehensive treatment plan for patients, restricts clinical outcomes and negatively impacts turnover.
If you are frustrated because your business isn’t seeing the success and growth you hoped for, and you can’t significantly increase turnover no matter what you try, then continue reading to discover…
