Using emails to market your clinic’s products and treatments can be a simple, cost-effective solution to gain more appointments and increase brand awareness. Many people may think that the days of using emails for marketing purposes are long gone as there are more advanced marketing techniques readily available, such as social media management tools and pay-per-click (PPC) functions. We can often forget about more original marketing techniques but I think that there will always be a place for email marketing and targeting. One key ingredient to ensure your marketing is successful is to know your audience like you do a friend. There may be a number of different audiences that you are targeting, and a one size fits all approach just isn’t going to work; this is where email marketing lists come into play.
Simply put, an email list is a collection of names and email addresses used by an individual or an organisation to send material to multiple recipients.1 With a record number of people now owning or…
