Vital Statistics 2020

01 Jul 2020

Statistics featured in the Aesthetics Journal


  • Over the last year, the most google searched plastic surgery in the UK was hair transplantation followed by liposuction then breast reduction (, 2019)
  • In a survey of 2,003 respondents, 76% of women said that they feel more confident on a good skin day and 61% suffer from 'compare and despair syndrome' (Foreo, 2019)
  • Since 2014, there has been year on year growth on the average amount of time per day spent using the internet via mobile phones. Most recent;y, 2018 saw a 23% increase and 2019 saw a 4.3% rise (Hootsuite Digital Report, 2019)
  • 54% of women worldwide consider undereye bags as a top concern, whilst for 36% it is wrinkles around the eyes (Allergan 360 report, 2019)
  • The market value for the beauty and personal care industry reached around £14.7 billion as of 2019 and is expected to grow to over £15 billion in 2020 (Statista, 2019)
  • Across Europe last year there were 724.7 million internet users and 462.5 million active social media users (Hootsuite Digital Report, 2019)


  • Occupations with the highest rates of work-related contact dermatitis are floristis, beauticians, cooks, hairdressers and barbers, and certain manufacturing and healthcare occupations (Work-related Skin Disease report, Health and Safety Executive, 2019)
  • Online Searches for lymphatic drainage treatments have increased 36% in the past year (YELP 2019)
  • 64% of marketers either have or are planning to incorperate Instagram Stories into their marketing strategy (Social Media Trends 2019, Hootsuite)
  • According to a 2019 audit of UK dermatology coverage, there are 699 consultant dermatologists in England, 71 in Scotland, 38 in Wales and 23 in Northern Ireland (APPGS, 2019)
  • 53% of consumers worldwide would consider a non-invasive body contouring treatment (Allergan 360 Aesthetics Report 2019)
  • In a survey of 1,200 male workers, 44% said they had struggled with anxiety at work (Mens Health magazine, 2019)


  • In a survey of 650 patients, more than 20% of respondents did not tell their spouse or partner about their cosmetic procedure, and over one third didn’t tell friends or colleagues (The Private Clinic, 2020)
  • In a survey of 51,000 UK Snapchat users, more than 50% said they viewed procedures like lip fillers as comparable to getting a haircut or manicure (VICE Snapchat survey, 2019)
  • More than 1,300 complaints following lip filler treatments were reported to Save Face in the last year, double that of 2018. (Save Face, 2019)
  • One in 10 people are put off having cosmetic surgery due to future concerns, with 30% of them worrying that it would leave them looking unnatural (CynoSure, 2020)
  • Hyaluronidase is ranked third on the list of fastest-growing non-surgical treatments, with 50% growth compared to 2018 (RealSelf, 2019)
  • 76% of aesthetics practitioners said that working in aesthetic medicine had met their expectations (The Hamilton Fraser Survey, 2019)


  • 321 million new people joined social media in 2019, which made a total of 3.8 billion social media users at the start of 2020, an increase of 9% (Hootsuite, 2020)
  • By 2021, it is estimated that more than half of companies will use LinkedIn for marketing (, 2020)
  • It is estimated that CBD skincare could account for around 10% of global skin care sales within the next 5-10 years (Prohibition Partners, 2020)
  • 32% of people said that they have aesthetic procedures to feel more confident and 24% said it was to look more attractive (The Private Clinic, 2020)
  • Over the last four years, the global male aesthetics market size has maintained an annual growth of 5.45% (Statista, 2020)
  • 64% of consumers said they look for products with recyclable packaging (SOIL association, 2020)


  • Male cosmetic surgery accounted for 8% of 2019 total procedures in the UK (BAAPS, 2020)
  • In a study of 2,000 people, 30% said they would consider a cosmetic procedure to copy how they look with a fi lter (Really, 2020)
  • One in five people wouldn’t delete Instagram even if it was harming their mental health (Ocean Finance, 2020)
  • 72% of practitioners spend their time working in aesthetics alone (Hamilton Fraser survey, 2020)
  • On average, male social media influencers earn 7% more than women (, 2020)
  • There has been a 3.1% increase in women enrolling in scientific studies from 2017/18 to 2018/19 (STEM, 2020)


  • 52% of British women have changed their beauty essentials since the start of lockdown (No7, 2020) 
  • Nearly 27,000 plastic surgery procedures took place in 2019, a decrease of 7.5% from the previous year (BAAPS, 2020)
  • 28% of 2,000 survey participants said they edit their photos to look as good as possible (Really, 2020)
  • A global research project of 18,541 women in 40 countries showed that 71% of women are unhappy with their breasts (Body Image, 2020)
  • Almost 40% of those under 24 have felt less pressured to look a certain way while isolated at home (Skin Proud, 2020)
  • 29% of people would be put off getting an aesthetic procedure out of fear of it going wrong (Cynosure, 2020)


  • Social conversation mentioning cleansing has increased by 25% during the COVID-19 lockdown period (L’Oréal, 2020)
  • With 34,410 total monthly searches, rhinoplasty is the most searched for surgical procedure in Europe (, 2020)
  • The global men’s skincare products market is anticipated to expend at a CAGR of 6.2% to reach US $18.92 billion by 2027 (Grand View Research, 2020)
  • Botulinum toxin was the top non-surgical procedure in the US in 2019 with 1,712,994 procedures reported by surgeons (The Aesthetic Society, 2020)
  • YouTube is the digital platform that Gen X (ages 37-55) are most likely to be visiting monthly (GlobalWebIndex Audience Report, 2019)
  • Over half of both male and female hair restoration patients fall between the ages of 30 to 49 years old, 57.5% and 55.6% respectively (ISHRS survey, 2020)

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