On October 4, aesthetic insurance company Hamilton Fraser held the fifth Aesthetics Business Conference (ABC) at the Royal College of Physicians in London.
ABC 2022 brought together business professionals and aesthetic practitioners to share their expertise on running an aesthetic business, starting out in the field and maintaining success.
Mark Copsey, head of healthcare at Hamilton Fraser, said, “The ABC brings a true focus on how to grow your business in an ever-competitive but exciting and growing sector.”
He continued, “We are delighted to bring you the fifth conference, together with the support of so many of our valued expert partners from across the industry, to help you establish yourself in the sector Hamilton Fraser is proud to be a part of.”
Speakers in the morning included aesthetic practitioner Dr Tristan Mehta and tax and VAT advisor Veronica Donnelly who advised on setting up a business and the practicalities of doing so; British Association of Cosmetic Nurses (BACN) CEO Paul Burgess who laid out the regulations of the aesthetics industry; plastic surgeon Miss Priya Chadha who outlined the importance of good training; and aesthetics business development consultant Lucy Peacock who spoke on how to build a patient base.
The talks in the afternoon began with a guest session from businesswoman and former winner of The Apprentice Michelle Dewberry, who inspired delegates with her story of reaching success after overcoming mental health struggles. She was followed by co-founder of Aesthetic Nurse Software Max Hayward who spoke on utilising technology in your clinic; CEO of AestheticSource Lorna Bowes who advised on building a great team; psychologist Kimberley Cairns who highlighted the importance of patients’ mental health; and Hamilton Fraser’s healthcare account executive Nicola Bowtell who provided an overview of aesthetic insurance.
The conference was rounded off with a champagne reception in the building’s library.
At the end of the day, Hamilton Fraser events executive Viki Hooker said, “At Hamilton Fraser, we pride ourselves on the educational aspect of the aesthetics industry. We’ve noticed that the industry touches on the business side, but there was nothing dedicated to practitioners starting up, so that’s why we’ve been running ABC for five years. People come back each year because the education around business and marketing is so important to the success of the clinics.”