UK distributor AestheticSource has announced that Exuviance is being re-branded and split into separate skincare ranges.
The Exuviance brand will now encompass the Exuviance Professional treatment range, the Exuviance Professional home-use range, as well as an exuviance retail range exclusively available online.
AestheticSource confirms that Exuviance Professional and Professional homecare will be exclusive to in-clinic use only and should be administered by trained practitioners. The new Exuviance Professional brand will have new marble packaging and practitioners will receive toolkits designed to help successfully incorporate the brand into their business.
The exuviance retail range is in-line with US branding of rose gold and is a ‘direct to consumer’ range via Skincity UK. Lorna McDonnell Bowes, co-founder and CEO of AestheticSource, said, “This new split of the existing product line is the first step to help Exuviance create exclusive professional products in the future. As you know, the professional has always been at the heart of the Exuviance brand and together we want to develop as your partner and help you grow your businesses. The professional market continues to be an important part of expanding the Exuviance Professional brand worldwide and we value your support during this change.” AestheticSource will soon be hosting an online webinar and other online events to introduce the new Exuviance Professional range to practitioners.
