Italian aesthetic manufacturer and distributor The Baldan Group introduced its two new releases, the Iridium Eyes Pressotherapy and InfraBaldan 3.0 as part of a two-day launch event held on January 20-21.
The event took place at the Hilton London Olympia Hotel and guests were invited to listen to talks from the president and founder Antonio Baldan on ‘believing in a project’ and head of marketing and communications Antonella Marcia for tips on marketing strategies. As well as this, presentations on the two devices were given by inventor Fabio Marchesi and export manager Daniela Monai.
Guests were then invited to a cocktail reception and gala dinner after the first day of learning.
Brando Baldan, managing director or The Baldan Group, said, “‘We are so pleased to have presented the news of the InfraBaldan and Iridium launches in person. The team have all come over from Italy! Many practitioners have tried the system and we’re very pleased to say we have had a brilliant response from all.”
