The British Beauty Council, alongside policymakers and specialty leaders, has introduced the UK’s first parliamentary inquiry into UV safety.
The All-Party Parliamentary Group (APPG) for Beauty & Wellbeing announced the initiative during Sun Awareness Week, aiming to tackle rising rates of UV-related health issues including melanoma, now the UK’s fifth most common cancer.
Millie Kendall, CEO of the British Beauty Council, commented, “Brands and businesses across the beauty sector have long been doing great work when it comes to increasing UV safety and access to SPF. However, we can only drive real change when we collaborate to achieve a shared vision. With rates of melanoma increasing and stats showing that three in four neglect to address sun damage. The Council is thrilled to have support from this initial group of leading retailers and brands and is excited to accelerate cross-industry participation over the coming years.”
