Skincare company PCA Skin has unveiled its new Vitamin B3 Eye Brightening Cream at a London launch event.
On April 20, the company hosted an educational event at Nobu Hotel, Portman Square, featuring a revitalising eye yoga session alongside education on the new product.
During the morning, Dr Elizabeth Hawkes, consultant ophthalmic and oculoplastic surgeon, spoke on the new product, before yoga instructor Jess Parkinson led a 30-minute eye yoga session to relax and invigorate the eye area.
According to PCA Skin, the Vitamin B3 Eye Brightening Cream contains 5% niacinamide, daisy flower and hawkweed extracts, antioxidants and other botanical extracts, designed to target discolouration and fine lines.
The product was evaluated in a 12-week clinical study of five participants with Fitzpatrick types ranging from I to V, with effects analysed using the VISIA Skin Analysis System. The study showed that after the cream was applied twice daily for 12 weeks, participants reported a reduction in skin redness, improvement in skin texture and directional change in undereye brightness, according to the company.
Daisy Leigh of SA Communications, who helped organise the event, reflected, "Our aim for organising this event was to give attendees a deep dive into the eyes – not just their appearance, but their health and wellbeing. Through expert insights, yoga and the launch of PCA Skin's new Vitamin
B3 Eye Cream, we hope to inspire a new level of care and attention for this precious part of ourselves."