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PREPÆRE mental health service and campaign launches

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PREPÆRE has debuted in the UK, campaigning for increased awareness around body dysmorphic disorder (BDD).

The company, which was set up by BDD patient Brea Cannady, explains it has launched the #PREPÆREDforChange campaign to raise awareness of the potentially devastating effects of BDD. The campaign’s ultimate goal is to advocate for legislation which makes BDD questionnaires mandatory before all aesthetic procedures.

PREPÆRE is also operating as a subscription service whereby clinics and practitioners can be provided with bespoke questionnaires to fit their clinic aesthetic, demographic and treatment offerings. These questions are designed to educate patients, with links for extra information and external resources if needed, the company explains.

Cannady commented, “#PREPÆREDforChange is about transforming how mental health is integrated into medical aesthetics. With the incredible support of our ambassadors and community, I’m proud to lead this patient-focused movement, championing more compassionate care and a safer specialty for both patients and practitioners.”

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