A new brand called INK’D has been launched by beauty brand Skin Academy and is designed specifically for individuals with tattoos.
The range consists of a moisturiser, body oil and hydrating serum which are all cruelty-free, paraben free and consists of ingredients such as coconut oil, shea butter and vitamin E that aim to condition the skin.
The moisturiser also includes a SPF 15 to protect the tattoo against sun exposure, which can result in fading.
Antony Wagman, CEO of Skin Academy said, “We have conducted extensive research into the tattoo industry which revelated more and more people are spending money on experiences and personal grooming with tattoo parlour numbers nearly tripling in a decade.”
He continued, “We wanted to develop a skincare range specifically targeting tattoos that is high in quality but at an affordable price. One that refreshes, revitalises and protects the skin whilst making tattoos more vibrant; INK’D does just that.”