Verification and consumer education platform Twiqk was released on March 15, aiming to support safer and more accountable growth in the non-surgical aesthetics sector.
Founded by social entrepreneur and doctoral researcher Josh Sim, the initiative aims to bring together consumer education with professional credibility. Its advisory board is chaired by aesthetic practitioner Dr Patrick Treacy, with leadership from editor Anna Dobbie.
According to the company, Twiqk will feature medically reviewed educational content alongside a vetted directory of practitioners registered with bodies including the General Medical Council, Nursing and Midwifery Council and General Pharmaceutical Council, as well as a clinic finder searchable by treatment and location to help patients make informed choices.
Dr Treacy commented, “The platform’s focus on transparency, practitioner verification, governance and quality assurance addresses some of the most pressing challenges currently facing our specialty. By strengthening standards and promoting independent oversight, Twiqk has the potential to enhance public trust and support responsible practitioners.”