Photographer Hannah McClune’s monthly tips on how to strengthen your business through branding
1. Not showing yourself, your team or clinic
Being a faceless business hiding behind a logo absolutely suits some companies. But not for those wanting to build a personal connection with their audience.
2. Only sharing before and after photos
Visual proof of your work is important. Sharing patient results is an excellent way to do this. However, it isn’t the only thing to share and can feel repetitive.
3. Inconsistent photography style
Having images that are different in style can make the photos feel disjoined, whether they are amateur/professional, dark and shadowy/light and airy, vibrant/muted. Keeping the images you share similar in style gives a polished impression.
4. Having an unplanned photoshoot
Booking professional pictures in a rush won’t solve all the above problems. A photoshoot needs to be planned out over several weeks to meet all your needs and strengthen your brand effectively.
5. Not considering your brand or your ideal patient
Most importantly, all marketing needs to be led by your branding and knowing your brand’s position, values and identity. This fits with knowing who the patient you are trying to reach is. These two things combined are powerful at leading your choice of imagery.
This column is written and supported by Hannah McClune, owner of brand photography company Visible by Hannah. www.visiblebyhannah.com