
CAP reviews BBL breaches
The Committee of Advertising Practice (CAP) has reported widespread breaches of advertising rules in online promotions for non-surgical Brazilian butt lift (BBL) procedures. CAP stated that its AI monitoring system

The Committee of Advertising Practice (CAP) has reported widespread breaches of advertising rules in online promotions for non-surgical Brazilian butt lift (BBL) procedures. CAP stated that its AI monitoring system

The Committee of Advertising Practice (CAP) contacted trade bodies and regulators to remind their members that promoting prescription-only medicines (POMs) is prohibited under both the advertising code and the law.