Marketing

Reshaping Marketing into Meaningful Connections

Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, …

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Debating Before and After Images

Dermatology nurse practitioner Emmanuel Toni argues against before and after images in marketing Before and after photographs are the cornerstone of aesthetics marketing. Scroll through any clinic’s social media feed, and you’ll find a parade of transformations – skin clearer, …

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Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

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Mastering Expansion: Strategies for Successful Clinic Openings 

Dr Leah Totton discusses the key elements for expanding your clinic chain with a focus on the importance of branding In the competitive world of aesthetic clinics, expanding operations can be a strategic move to increase market share and reach …

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Strategically Targeting Your Company for a Specific Age Demographic

CEO of pharmaceutical company Evolus David Moatazedi discusses the rationale behind marketing your brand to millennials David Moatazedi has served as the Evolus president, CEO and member of the board of directors since May 2018. During this time, the company …

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