Patient Journey

Understanding the Lifetime Value in Medical Aesthetics

Digital marketing consultant Rick O’Neill shares insights on building sustainable growth through patient-centric strategies The specialty is filled with promises of quick results, such as ‘30 new patients a week. Guaranteed!’ Unfortunately, the reality is far more complex. A 2025 …

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Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

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