Patients are frequently asking questions before they even present to clinic for a consultation; where they once might have called via phone, the new norm is asking these questions through social media or website messaging. ‘Which brands of dermal filler do you use?’, ‘Are there any cancellation appointments with Dr Smith this week?’, ‘I had microneedling on Monday, can I put on a face mask now?’ are all examples of commonly-asked questions by patients.
It has not just stemmed from the ‘fear’ of speaking on the phone, backed up by total outgoing phonecalls dropping by over one billion minutes last year despite a surge in smartphone use,1 but it’s also down to the sheer convenience of being able to message with the assurance you will receive a reply almost instantly that is so appealing.
You are (hopefully) already engaging with existing and potential patients in your clinic with a whole selection of marketing materials and, through this, you are probably driving as many people as…
