The goal of any aesthetics business is to ensure that all your patients receive an excellent and safe experience, whilst your employees work efficiently and have a positive experience doing their job. However, issues often arise when businesses attempt to marry these ambitions whilst also trying to increase sales. For instance, methods designed to promote employee efficiency, such as adhering to strict schedules, may compromise patient safety. One way to overcome these difficulties is to employ service design thinking and methodologies, which aim to coherently structure the people, processes, and tools of the business as a means of optimising the quality of the interaction and experience between practitioners and their patients.1
As positive patient interactions and experiences are the foremost objective of a successful aesthetics business, service design is of significant relevance to key stakeholders operating in this…
