There are various methods you can use to market your aesthetic business for free online, such as through social media or e-newsletters. However, to help reach new potential customers, paid-for digital advertising can be an option to consider. Earlier this year, 68% of 3,400 global marketers surveyed said that paid advertising is ‘very important’ or ‘extremely important’ to their overall marketing strategy.1
Pay-per-click (PPC) marketing is a form of online advertising in which the advertiser pays the chosen platform every time a user clicks on their advert. This article will explore how you can best utilise PPC marketing to connect your business to new customers, and drive those currently interested in choosing your clinic.
Compared to other types of digital adverts which may charge you a flat fee, or based on the number of people it reaches, with PPC you only pay for the number of qualified leads generated – clicks to…
