Aesthetic clinics typically document their work by showcasing before and after imagery on their social media channels and websites. However, aesthetic practitioners are medical professionals and not photographers, meaning they often lack the knowledge, space or equipment to take these images professionally. Although professional cameras can achieve good photo outcomes, they can be expensive and may require space in your clinic which you might not have. The easiest and quickest solution is to use smartphone photography. Although these devices can produce high-quality images given the right environment, a quick look on social media will yield an array of shocking before and after images. These images are of different exposures, colour and sizes, making it difficult to see results.
Why are before and after images taken on smartphones sometimes so drastically different from each other? If practitioners try taking a photograph of a patient in the same place at different times of…
