Social media can be a pivotal tool in your working lives to promote your business and communicate with patients. However, it can also contribute to body image concerns and increasing mental health issues. In a recent survey of 7,500 people conducted by Rare: Group, adults who suffer from depression and anxiety are 42% more likely than others to be considering aesthetic treatments in the next 12 months.1 Therefore, ensuring that patients are receiving aesthetic treatments for positive reasons is crucial during the consultation process.
Last month, the Health and Social Care Committee published a report on the ‘Impact of Body Image on Mental and Physical Health’. It identifies a rise in body image dissatisfaction as the driver behind many people’s decision to seek aesthetic treatments.2 Within the report, respondents detail potential harm from online content that promotes an idealised…
