In the past few years, I have seen more and more international practitioners, including a large proportion of Brits, investing their time and expertise in the Dubai market. Brands are tackling licensing and regulatory measures in an effort to flood the United Arab Emirates (UAE) with their products and devices, paying close attention to Dubai specifically.
With its tax breaks, year-round sunshine and multicultural population, is it any wonder the spotlight is staying firmly on the region? However, has the peak of Dubai’s popularity been reached, and is it really the best next move you can make?
As a founder and CEO of a Dubai laser clinic, I feel that it is a great place for the right practitioner, providing they understand the culture and the difference in patient needs.
For the right practitioner and business, Dubai continues to provide ample opportunity, with almost 600,000 cosmetic procedures performed there in 2022 alone, compared to 500,000 in the UK.1,2 In a…
