the last word

The Last Word

Mr Bryan Mayou and Dr Susan Mayou reflect on the UK aesthetics landscape over the last 20 yearsOnce a niche area with limited practitioners and techniques, medical aesthetics has grown into a thriving specialty that combines artistry, innovation and science. …

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Practitioner Wellbeing Post Vascular Occlusion

Nurse prescriber Mary Irving argues that practitioners would benefit from being more open about the psychological impact of causing a vascular occlusionIn the event of a vascular occlusion (VO), it is undeniable that the priority is always the patient and …

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The Last Word: BDD in Patients with Male Pattern Hair Loss

Mr Greg Williams and psychologist Kimberley Cairns argue why some patients with BDD should still be entitled to hair loss treatmentBody dysmorphic disorder (BDD) is a psychological condition where an individual has a pathological relationship with their appearance, which results …

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The Last Word: Health Consultations

Dr Kamran Amjed shares an experience which shaped his view that aesthetic clinics should always screen patients medically as well as cosmetically. The aesthetics specialty has long been associated with beauty and confidence, but the evolving landscape of medical aesthetics …

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The Last Word: Why Filler Still Has a Place in Aesthetics

Dr Tristan Mehta shares his thoughts on why dermal fillers still firmly belong in the world of aesthetics alongside other emerging treatmentsIt is undeniable that the treatment portfolio available to medical aesthetic practitioners has expanded dramatically in the past few …

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The Last Word: Preserving Privacy in the Age of Aesthetic Openness

Nurse prescriber Julie Scott questions the ethics of speculation on aesthetic treatments amidst the rise of celebrity cultureWhen whispers turn into open conversations and secrecy gives way to sharing, the landscape of aesthetic treatments is undeniably altered. Once a taboo …

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The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trialsIn the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. It …

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The Last Word: Branching Out Into Dubai Practice

Dubai clinic owner Mona Mirza explores the realities of practising in the region, cautioning that it may not suit everyone In the past few years, I have seen more and more international practitioners, including a large proportion of Brits, investing …

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The Last Word: What’s Going On With Threads?

Digital marketer Rick O’Neill weighs up the use of new social media platform threads for the aesthetic industry In the dynamic world of social media, makers of Facebook/Instagram Meta’s latest offering, Threads, initially emerged as a novel platform. It was …

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