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Rebuilding Community in Medical Aesthetics

Nurse prescriber Julie Scott discusses the need to rebuild community in medical aesthetics Medical aesthetics has always been a sector driven by innovation, education and the shared desire to help patients feel more confident in their own skin. In recent …

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Utilising Competitor Analysis

Director and founder of Aesthetic Response Gilly Dickons breaks down why competitor analysis is essential and how clinics can put it into practice In today’s competitive aesthetic landscape, understanding your competitors isn’t just a nice-to-have, it’s essential. This is because …

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Harnessing Instagram for Clinic Success

Consulting and marketing specialist Rachel Riley provides guidance for standing out on Instagram In today’s competitive aesthetics market, a strong social media presence is essential for both new and established businesses. Among popular platforms such as TikTok, Facebook and Twitter, …

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Advertising Weight-Loss Injections in Aesthetic Practice

A look at the advertising rules surrounding weight loss injections and other prescription-only medicines Since the start of this year, the Advertising Standards Authority (ASA) has acted against nine advertisers who, against the law and the ASA rules, were seen …

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Reshaping Marketing into Meaningful Connections

Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, …

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Practical Strategies for Retaining Staff in Aesthetics Clinics

Head of engagement and relations Katie Hughes-Dawkins discusses practical strategies for improving staff retention and driving clinic growth In recent months, many specialty colleagues have reached out to me with the same concerns; “We can’t find therapists,” “Do you know …

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Engaging with Leading Specialty Journalists

The Clinical Cosmetic Regenerative Congress (CCR) 2025 hosted a Meet the Press panel, offering key insights and practical advice for aesthetic practitioners Held on September 26 at Excel London, the panel brought together three leading voices within the aesthetics media …

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Exploring Hypnotherapy for Aesthetic Patients

Clinical hypnotherapist Anna Lancaster uncovers how hypnotherapy can enhance patient care in aesthetic practice As a medical aesthetic practitioner, your work extends far beyond the skin. While procedures and outcomes may be physical, the patient’s psychological readiness, self-image and emotional …

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Managing Spousal Business Partnerships

Managing director Yogeeta Bawa provides guidance on balancing personal and professional partnerships Imagine waking each day beside not only your life partner, but also your business partner. Across the UK, many couples in the aesthetics specialty are blending personal and …

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Optimising Personalisation to Maximise Patient Retention and Clinic Growth

Business strategist Donna Ofsofke outlines practical strategies to optimise the potential of CRM in aesthetic clinics At first glance, your customer relationship management (CRM) may appear to be functioning effectively – organising patient details, sending occasional newsletters and automating birthday …

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