Consultant plastic surgeon Mr Nigel Mercer argues for the ban of cosmetic surgery adverts
The concernWe are all familiar with the pressure many people feel to look ‘perfect’. With the growth in social media and the rise of ‘influencers’ portraying their filtered lifestyle through their Instagram feed, the public are increasingly exposed to pressures to look and act a certain way. It seems that this pressure is frequently being fuelled by plastic surgery companies that target a very specific demographic via television adverts, in magazines and through social media’s clever algorithms. They are able to directly reach a young and impressionable audience of women, who follow celebrities and social influencers, and are reality TV viewers. This, in my opinion, is completely irresponsible when research has shown a significant proportion of the patients who go on to seek treatment have…
