Practitioners outline how they communicate the benefits of offering a multi-treatment approach to patients
How many times has a patient attended your clinic for a consultation and said ‘I want 0.5ml of lip filler please’ or ‘Can I have two areas of Botox done?’.
While it may seem like these direct demands will save you a consultation and make you a ‘quick buck’, most aesthetic professionals will recognise that this isn’t an ethical or profitable route to take. Conducting a thorough and detailed assessment of the patient’s concerns and educating them on the most appropriate treatment plan, while allowing them time to reflect on your advice, is widely regarded as the gold standard approach to an enquiry and consultation within the specialty. Often, a practitioner’s assessment will result in the recommendation of a multi-treatment approach, involving a number of modalities such as injectables, skincare and energy-based procedures. But, communicating this to patients can be difficult; especially if they’re convinced that all they need to do to be the next Kylie Jenner is have half a millilitre of lip filler. So how do you get through to patients?…
