The latest research highlights from Professor Sebastian Cotofana
Key Takeaways
• Aesthetic providers educate themselves most frequently via social media, i.e. Instagram and TikTok.
• High-volume accounts on social media, aka influencers, do not necessarily have a large scientific portfolio.
• The number of followers on social media does not correlate with scientific output, questioning the validity of advice received from social media influencers.
Title: The Role of Social Media in Aesthetic Medicine Education - A Global Analysis of Publication Habits and Scientific Impact
Authors: Giovanni Buzzaccarini, et al.
Published: Journal of Cosmetic Dermatology
Keywords: Social media, Education, Medical aesthetics
The New York Times reported in May 2026 about a new social media investigation conducted by the Pew Research Center. The title of that study was Moms, Coaches, Doctors, Entrepreneurs: Who are America’s Health and Wellness Influencers? and it investigated who the health…
