In recent times, I have seen an exploding interest in aesthetic care and treatment for the intimate area. Google Trends from 2022 show hundreds of thousands of monthly searches for related conditions, which I find hardly surprising.1 We live in the age of the internet, which I believe has three particular areas of relevance here:
1) Traditionally awkward or uncomfortable questions can be asked and answered in the (relative) privacy of your web browser and phone screen
2) Social media and chat culture promotes comparison and discussion of areas previously considered private or even taboo
3) Hand in hand with these, sexuality has become subject to more open-minded consideration and discussion, and has become a key area of individual self-expression and development.
There are many superficial downsides to this, including increased comparison, rising insecurities and acceptance issues (of self and others).2,3 But the truth is that just like a person’s face, the…
