To future proof revenue, all businesses must be dynamic and evaluate the key themes that drive their patient base. If you maintain the status quo and ignore global trends, you may find yourself getting left behind. Former Intel Corp CEO Andrew Grove once said, “Success breeds complacency. Complacency breeds failure.”1 Therefore, we must understand what is shaping the aesthetic specialty of tomorrow and the evolving demands of our patients.
Global trend reports talk of the destigmatisation of cosmetic treatments, increased aesthetic fluency and patient knowledge around treatment options, as well as a desire for more natural results.2-4 The reports highlight the march of younger generations who seek age prevention over a cure, a growing diversity amongst patients who want treatments tailored to their skin colour and ethnicity, with gender-inclusive and de-gendered beauty targeting men and…
