Men are beginning to find it easier to approach practitioners about their facial concerns and in turn, receive treatments which will help them look and feel more confident.
Whilst more men are seeking treatments such as dermal fillers, botulinum toxin, hair restoration and body contouring procedures, the majority of procedures continue to be performed on women. A 2019 report carried out by the British Association of Aesthetic Plastic Surgeons highlighted that men only make up 8% of the total number of cosmetic procedures performed in the UK.1
The majority of practitioners continue to have a predominately female patient base, meaning many of them will have less experience in male consultations than they do in female. But with an expected continuing increase in men seeking treatments, practitioners must be carrying out tailored and appropriate consultations for these patients. This article will aim to give clinicians some practical tips and things to consider when they are consulting men.
If you spoke to a group of women, you will likely find that most of them know of someone who has had an aesthetic intervention. This has led to more conversations amongst women surrounding the…
