Gandhi said of a nation that its culture resided in the hearts and minds of its people. As such, culture is intangible. Yet how is it that this intangible thing is so powerful that it unites groups of people to achieve amazing results, (and makes them feel good along the way)?
Success in business is so often discussed in the context of conflict and we only have to look at past wars where apparently insurmountable military might has been defeated. North America in Vietnam and the Russian invasion of Afghanistan were classic examples where vastly superior firepower was not enough. Why? Because the most potent weapon lay deep within the hearts and minds of the defending nations’ people. A profound belief in what they are doing – an unshakeable sense of purpose.
Belief in purpose (mission) is arguably the single most powerful thing that a business can forge. Accompany this with a set of values and overlay it with an inspiring vision and the stage is set for…
