Last month Instagram introduced a new video feature which allows users to create and share 15-second video clips to their timelines. While Instagram Reels is being dubbed as a copy of the Gen Z app Tik Tok,1 aesthetic marketers believe that it can also be an incredibly useful and creative business tool for promoting clinics and gaining new patients.
Aesthetics spoke to Louis Meletiou, head of marketing at Medico Digital, and Alex Bugg, head of content at the Web Marketing Clinic, about how aesthetic businesses can incorporate this feature into their everyday social media strategies.
Instagram gives users two options when creating a reel:2
1. Press and hold the record button to capture live footage
2. Upload pre-recorded videos from your phone's camera roll
Reels can be recorded in a series of clips at different stages or all at once. These clips can then be added together and edited on the app using a variety of tools such as text, special effects…
