At the outset, 2020 brought much excitement about the possibilities of a new decade – only to become the most challenging year clinics have likely ever faced.
Looking back, almost nobody – in or out of the world of aesthetics – was familiar with the expressions, ‘social distancing’, ‘reopening in phases’ or ‘COVID-19’ – yet they are now all but engrained into our everyday lexicon.
Perhaps more than in any market circumstance prior, promoting an aesthetic clinic is an ever-changing, fluid and incredibly uncertain endeavour. While we may indeed find ourselves amid a chaotic climate – I am a firm believer that in business, the best way to predict the future is by envisioning it. This begs the question – how can you plan your marketing and communications, when none of us know what tomorrow will bring?
The good news is that you can still plan much of your clinic’s marketing even with an uncertain future. In working closely with clients – clinics large and small, across numerous regions of the US…
