Reputation is defined by the Oxford English Dictionary as ‘the general opinion or estimate of a person's character or other qualities’.1 It is a personal or corporate attribute that most value and seek to protect vehemently against threat. Consequently, reputation management is the effort to influence what or how people think of a brand or person.
Your reputation is everything, which is why unhappy individual might seek to undermine it; a one-star review or being reported to your medical regulator can cause constant anxiety, and patients know this.2,3 Some are even prepared to demand refunds or free treatment with menace. This article will provide pointers on how to keep your wits about you to safeguard your reputation.
The most direct way you may experience negative feedback from a patient is right before your eyes in clinic, either immediately or sometime after receiving treatment. This can be a confronting…
